It is Amazing how less than a few percent of businesses even care to thank their customers for their business in a personal way. No, email does not cut it. Ok, if someone is buying a $10 product, a thank you email may be fine, but when you are talking about customers shelling out $50 dollars for an item, thousands for a car, or their business brings you hundreds in commissions, don’t you think an email is a little “easy” and impersonal?

Now, for those few people who do send a thank you note or card, even fewer ever send another card.

Statistics show you should be “touching” your customers at least 7 times a year and maybe more if it is applicable. If you have additional or ad-on services, you incorporate them into the “touches”.

The main goal is you want that contact with them, because you will not only get more business at some point, but you will get a lot of referrals.

Scenario #1

You close a loan with Bob. He is happy, you did great for him, and you do nothing other than tell him you appreciate his business. Heck, you may have never even met him face to face. End of contact. You will likely never see Bob again or get a referral from him. Why? You did not care about him, why will he care. Even if he does, how will he even think of you?

Scenario #2

You close a loan with Bob, and you send him a thank you card and actually ask him for referrals if he knows anyone. Last of your contact unless he sends a referral to you. Now, if he knows anyone in the next month or so, you will probalby get a referral.

However, if it is 3-4 months own the road, and Bob’s brother is relocating and needs a local broker, Bob probalby won’t even remember your name. He’s not going to go look for your business card, or closing paperwork. His brother’s realtor, or the Internet will give the referral. You lost out again.

Scenario #3

You close a loan with Bob. If you never actually met him, maybe you send a personalized card with a picture of you inside, and a thank you card for his business.

Now, a month later, you send another card, asking Bob how everything is going, and also asking him to refer anyone he may know who needs your services. Your contact with Bob is now extended to 60 days he will remember you.

But we are not done. If a holiday is coming up, simply send an appropriate holiday card to Bob. And you continue to do this every 2 months. IF there is no holiday, then send a referral request, or just a simple hello card.

You make sure that if Bob’s brother, friend, neighbor, pastor, daughter, parents, etc needs any type of service you provide, that when they mention it to Bob, he immediately thinks of you.

Each one of those prospects, if you treat them right, will turn into another Bob, and you repeat the same process.

Now the question becomes time. Do you really have time to sit down and write out cards? You better, because farm cards and impersonal obvious marketing cards don’t cut it.

You can have cards printed and then hand write them and send them put. You can hire an assistant to help, or you can use a really incredible system that is online where you can send personalized, REAL cards with a stamp and envelope in under 5 minutes. You can even send thousands in under 5 minutes with a mouse click!

Even better, you can set up the automated campaign like we mentioned above with Bob. So Bob closes, you enter his contact information; he automatically gets a card every 2 months, with you handwriting, your message, and customized the way you want!

You can try this system live right now and see how easy it is to send a card to anyone, anywhere, on any occasion. It is a free demo, so why not click now, and send your last client a nice card right now? Act on your prompting, it could land you extra business!

Click now, and send them a card on us!